Buyer Activity: 42% of MBJ subscribers plan to buy or lease a new automobile and invest in many other consumer goods in the next year.

Clothing	81%
Furniture	50%
Insurance	50%
Landscaping	44%
Automobiles	42%
Financial Services (loans, mortgages)	29%
Jewelry	28%
Cleaning Services	22%
Stereo Equipment	19%

Personal Investments: 93% of MBJ subscribers are homeowners; 42% hold other real estate investments; 61% hold stock/bond investments.

Home	93%
IRA / Keogh Accounts	55%
Stocks / Bonds	61%
Mutual Funds	67%
Certificates of Deposit	32%
Real Estate other than home	60%
Insurance-Related Investments	41%
Annuities	24%
Joint Ventures, Limited Partnerhsips	21%
Other	4%

Education: 75.7% of MBJ subscribers are college graduates.

Doctoral Degree	9.4%
Masters Degree	18.8%
Post Graduate Study	9%
College Graduate	38.4%
Some College	19.2%
High School or Less	5.1%

Living Well: 74.8% of MBJ subscribers own a home in the $100,000+ price range.

Under $100,000	25.2%
$100,000 - $200,000	50.1%
$200,000 - $300,000	18.6%
$300,000 - $400,000	4.5%
Over $400,000	1.5%

Active Age Group: 65.5% of MBJ subscribers are 25-54.

Under 25	1.6%
25 - 34	12.1%
35 - 44	19.5%
45 - 54	33.9%
55 - 64	24.1%
65 and over	8.9%
Male	72.5%
Female	27.5%

View Business Demographics